Penoora´s was founded in 2016 by Ayse Pinar Soylu.
Ayse is a mother of three beautiful girls and lives in Denmark with her family. She works fulltime as a teacher while also co-running Penoora´s.
In 2023, Penoora´s welcomed a new co-owner, Deniz Kara Erginel.
Deniz is a mother of a beautiful boy and lives in Istanbul with her family.